The Dos And Don’ts Of Instagram Music Promotion
If you're a musician looking to grow your audience, Instagram can be a really powerful tool—especially when used the right way. From short clips to behind-the-scenes moments, it lets you connect with your fans in a real and direct way. But it can be easy to make a few missteps too. So here are some simple dos and don’ts to help you make the most of your music promotion on Instagram. (Oh, and shoutout to buzzclick-music for inspiring this article idea.)Do: Share More Than Just Music
People come to Instagram to feel connected, not just to see promos. So instead of only posting song snippets or links, try mixing things up. Show your process, your studio setup, your coffee-fueled late-night writing session—people love seeing the human side of artists. It makes things feel real and personal.
Don’t: Overload Your Stories With Salesy Content
Yes, stories are a great way to update your followers, but no one wants to tap through 10 back-to-back slides saying "Listen now!" or "New track out!" every day. Think of your story like a conversation. Share news, yes—but also talk to your followers, thank them, post polls, or just say hello.
Do: Use Reels and Live Sessions
Reels are getting a lot of love on Instagram these days, and for good reason—they’re short, easy to watch, and often get shown to new people. Try posting a catchy part of your song or a fun behind-the-scenes reel. Going live is another great way to connect. Play a song, answer questions, or just hang out—it builds loyalty.
Don’t: Ignore Comments or Messages
If someone takes the time to comment on your post or send you a message, replying can go a long way. Even a quick “Thank you!” tells people you appreciate their support. It builds a nice bond—and might even turn casual listeners into real fans.
Do: Be Yourself
This one might sound cheesy, but it’s true. The more you show your real personality, the more people will connect with you. Don’t worry about being super polished all the time. It’s okay if your video isn't perfect—what matters most is that it’s you.
So go ahead, plug in, post, and play around with different types of content. Instagram can be a fun part of your music journey—as long as you keep things genuine and respectful.